Firms should not shun web participation over bad behaviour fears

Organisations should not avoid participation in social applications for fear of bad behaviour, Gartner has said.

Instead, the analyst firm suggests, they should anticipate it as part of the social experience and formulate a multilevel approach to policies for effective governance.

These policies will vary depending on the goals of the particular social application and on the characteristics of the participating community.

"Before creating policies for social application participation, organisations need to understand the purposes of participation in a social application and the trust model of the target community," said Anthony Bradley, managing vice president at Gartner.

"The trust model helps organisations to understand the characteristics of a particular community and its likely behaviours, which, in turn, illuminate the behaviour opportunities and risks that influence participation in policy formation."

Mr Bradley advised companies to build a trust model for all significant and strategic participation in social applications in order to add value to subsequent policy formation.

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