SAM and CRM are 'needed for cost-cutting'

Software-as-a-Service (SaaS) is a great investment in the current climate as it gives firms the ability to pay for only what is used, it has been highlighted.

Businesses are slowly warming to the concept of SaaS in order to get a head-start over competitors in the marketplace, Hindu Business Line revealed, with customer relationship management (CRM) being particularly helpful for targeting consumers.

Global head of small and medium business at Tata Consultancy Services Venguswamy Ramaswamy told the publication that functionality of other software, such as timesheet software, allows for companies to refine their internal affairs and help the business from grassroots level.

CRM also has the ability to be refined to a specific company too, he added.

"The business can, for example, start using a CRM for its sales force, without the risk of being committed to an investment. In the process, it would learn to refine its processes and digitise those," Mr Ramaswamy concluded.

Anna Sherony of Network World said last week that in building a relationship with the provider of small business management software, it can enhance the abilities and direction of the investment as expert advice will be on hand.

Automate Timesheet & Expense Management with Atlantic Global's OnDemand Software

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