CRM system of TheTrainline recognised by award

A ticket provider has been rewarded for its effective use of customer relationship management (CRM) in its bid to improve services to consumers, it has been revealed.

The CRM Excellence Award was given to TheTrainline, a rail network ticket seller, at the Gartner Customer Relationship Management Summit in London this month after its strategy was well-received by critics at the event.

According to TheTrainline, it established its project management software in order to understand more about its own booking process and any problematic aspects that cropped up.

In addition to this, it also expanded its multi-channel processes in order to deal with more clients through a variety of ways applicable to whoever audience it aims for.

Bill Hopkins, operations director at TheTrainline: "Everyone was tied financially and emotionally to making our transformation into a customer-centric organisation a success."

According to a survey by Gartner in early January, 75 per cent of businesses were planning to expand their CRM technology over the course of 2009.

Improve your Project Management and Resource Planning with Atlantic Global's OnDemand Software

Want to receive regular news updates?

If you would like to receive regular news via email then sign up to our regular product newsletter. Simply email subscribe to ondemand@atlantic-global.com.

• Tel: +44(0)1274 863300
• Email: ondemand@atlantic-global.com
• Live Chat: Talk to a Solution Expert