CRM "just the ticket" in recession

Businesses really ought to consider the benefits of adopting small business management software such as customer relationship management (CRM), according to an expert.

Speaking to Marketing Donut, Jason Nash of Microsoft explained that people cannot afford to lose customers and as a result, a new approach to sales was necessary - something which could be enhanced through CRM processes.

Commenting on its return on investment, Mr Nash said: "Smaller businesses don't necessarily need a highly sophisticated CRM package either. But if it's implemented properly, most systems should pay for themselves within 12 months."

He added that it also enables firms to understand their customers much better, allowing them to target specific deals at certain demographics and get the most out of their clientele.

Earlier this month, beer manufacturer Foster's announced that it would be adopting CRM as a means of reaching the desires of its customer with greater ease.

Small Business Management Software from Atlantic Global OnDemand.

Want to receive regular news updates?

If you would like to receive regular news via email then sign up to our regular product newsletter. Simply email subscribe to ondemand@atlantic-global.com.

• Tel: +44(0)1274 863300
• Email: ondemand@atlantic-global.com
• Live Chat: Talk to a Solution Expert