CRM 'must be understood' before purchase

Companies investing in small business management software such as customer relationship management (CRM) need to ensure they understand the product before investing in it, according to an expert.

James Fahey, the founder and chief executive officer of Independent IT Analyst, explained that many problems with CRM are ones which stem from issues which pre-existed its installation, such as general knowledge on technology.

He said: "Our research indicates that organisations do know what they really need and many stakeholders in the selection process are inexperienced.

"In addition, the information available to the technology evaluator has potential bias and inaccuracy that skews the decision making process."

Mr Fahey added that feedback from other users and sources ought to be looked into before the investment is made, so to avoid any possibility of being misled by company reports alone.

According to a recent study by Touch Ahead Software this week, 52.6 per cent of companies have not switched CRM software within the past three years.

Small Business Management Software from Atlantic Global OnDemand.

Want to receive regular news updates?

If you would like to receive regular news via email then sign up to our regular product newsletter. Simply email subscribe to ondemand@atlantic-global.com.

• Tel: +44(0)1274 863300
• Email: ondemand@atlantic-global.com
• Live Chat: Talk to a Solution Expert