CRM is 'great addition' to business website

There is a major focus on companies, and specifically their websites, for making money consistently during the recession, with one expert highlighting the importance of developments in technology.

Siim Vips, the chief executive of Modera, said two additions available through business management software are great things to use to boost the profits of small businesses in IT.

He explained: "With websites being the heart of businesses now, it makes perfect sense for brands to use a content management system and customer relationship management (CRM) to build and manage a host of their business and promotional requirements."

Mr Vips added that such systems allow businesses to pull in what is needed at a time when it is most desired, so long as the "right platform to work from" is used from the start.

Earlier this month, Gartner revealed that the CRM market was growing, jumping by 12.5 per cent during the course of 2008.

Small Business Management Software from Atlantic Global OnDemand.

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