Survey: CRM is best system to adopt in recession

A recent poll has highlighted the delights of customer relationship management (CRM) and the benefits it can bring to those wanting to get their money back on their initial investment.

The Chartered Institute of Marketing consulted a wide range of industries regarding purchases during the recession in conjunction with Ipsos MORI, finding that a quarter of marketers saw CRM as the most important thing to them.

Business management software such as CRM is particularly popular with financial services - where 31 per cent of respondents named it as their primary focus - while telecoms also emphasised its role, with 30 per cent backing the technology.

Far away in second place for return on investment was public relations, which gained 12 per cent predominance of response.

The Chartered Institute of Marketing delivers accredited, practice-based qualifications through its network of UK and international study centres, offering "industry-proven" marketing and sales training courses.

Small Business Management Software from Atlantic Global OnDemand.

Want to receive regular news updates?

If you would like to receive regular news via email then sign up to our regular product newsletter. Simply email subscribe to ondemand@atlantic-global.com.

• Tel: +44(0)1274 863300
• Email: ondemand@atlantic-global.com
• Live Chat: Talk to a Solution Expert