CRM 'must take language preferences into account'

Customer relationship management (CRM) needs to take into account a number of consumer preferences if it is going to be successful, according to an organisation's recent research.

In the survey published by BIGresearch and Shop.org, two-thirds of people interviewed emphasised language preferences as their top priority, with women finding it more helpful than men.

Other things managed by business management software that are of great importance are automatic log-in abilities, recognition of the resident's country and the memory of shopping cart items between visits.

Head of research at Shop.org Fiona Swerdlow said that businesses which are truly "savvy" will work hard to cultivate this culture of matching demands as it is this kind of thing they will be remembered for.

Yesterday, business management software expert David Taber of CIO explained that leads gained from CRM could lie, meaning that companies using the software must be careful when using the systems.

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