Companies 'must innovate with technology' to thrive

Business management software is recommended following the 2009 European IT Survey, carried out by Loudhouse for software company BMC.

Companies were classed as survivors, hiders or thrivers, with the lattermost category being praised with their attitude of seeing the recession as a real opportunity to be proactive.

Hiders took the business-as-usual route while survivors were concerned with their position, thus seeing neither really investing in technology, unlike thrivers which saw IT automation as a means of cost-cutting.

Thrivers thus reduced innovation spending less and reinvested more money saved in further technology projects.

Speaking on behalf of the London School of Economics Centre for Economic Performance, Dr Alexander Grous has been studying the link between such things as project management software and business performance and asserted his conclusion clearly.

He said: "The lesson we can draw here is that companies cannot simply save their way back to recovery. Innovation deficits are extremely hard to redress.

"Organisations that recover best are those investing in areas of the business that can deliver long-term returns - areas such as IT."

The comments echo those made by Archie Black of Black SPS Commerce, speaking exclusively to ZDNet, who also adopted the 'thrive, not survive' belief with such software.

Small Business Management Software from Atlantic Global OnDemand.

Want to receive regular news updates?

If you would like to receive regular news via email then sign up to our regular product newsletter. Simply email subscribe to ondemand@atlantic-global.com.

• Tel: +44(0)1274 863300
• Email: ondemand@atlantic-global.com
• Live Chat: Talk to a Solution Expert