Flexibility of SaaS model is 'beneficial'

Business management software through the software-as-a-service (SaaS) model is becoming much more popular in the current economic climate due to changes in consumer habits, it has been stated.

Robert Proctor, the head of Europe, the Middle East and Africa for Reality Digital, said that the likes of customer relationship management (CRM) is getting much more popular due to the widespread adoption of social networking, which is increasingly being seen as a great marketing platform.

He continued: "The ability to utilise a social media solution without becoming encumbered with old software over time and features that constantly require attention is of a huge benefit to businesses that have smaller marketing budgets but are still looking to have an impact on their audiences in the online social sphere."

Flexibility through this model shows there is not a worry about the strain on costs, the expert continued.

Last week, Fast Forward, a non-profit organisation set-up by the National Multiple Sclerosis (MS) Society, explained that it was using business management software in order to allocate funds to scientific institutions it is affiliated with.

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