Good customer relations 'brings great loyalty'

Customer rights need to be at the forefront of all business agendas, according to a major figure in the sector.

Pam Gregory, the lead on consumer advice for the Trading Standards Institute, explained that it is a problem for consumers to think their concerns are being ignored - something which could be effectively sorted out with business management software such as customer relationship management.

Ms Gregory said the situation boils down to well-trained staff and consumer rights recognition, as well as a personal and willing attitude to deal with complaints fairly and justly.

She continued: "Customer confidence and loyalty is really important in the current economic client. That's what gives a business a competitive image. I think it is in businesses best interest to treat customers fairly, particularly at this time."

Comments follow a recent Department of Business study this week, which found that over than a quarter of people (28 per cent) are more likely to complain about goods they bought during the economic downturn.

Small Business Management Software from Atlantic Global OnDemand.

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