Blind charity replaces legacy software with CRM

In a concerted effort to improve their ability to respond to donors and volunteers, a leading charity in the capital has replaced its legacy database with something more technologically advanced.

The Royal London Society for the Blind announced that it would be implementing a tailored customer relationship management (CRM) system, taking full advantage of the abilities of business management software to keep in touch with its helping hands.

David Taylor, the charity's IT manager, explained that it will be practical in a whole host of ways while also being fully-compatible with the systems already operated by the organisation.

The Royal London Society for the Blind will be one of many charities to have used such systems in their day-to-day operations, joining Unicef and Gingerbread in the CRM hall of fame.

Thomas Mark Lucas helped the charity back in its inaugural year of 1838 when it was called the London Society for Teaching the Blind to Read, using the creator's system of embossed type to help its associates.

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