Flexibility 'necessary' with adoption of CRM

When selecting business management software in the form of customer relationship management (CRM), firms must ensure they are tailoring it to their specific needs and avoid being lazy in its selection, according to an expert.

Martino Corbelli, the managing director of Star, explained that CRM is a way of using the right technology to underpin and optimise operations as well as automating key processes to deliver efficiencies across the board yet also enhance the friendships between the firm and its patrons.

However, one of the most important facets of its adoption is that an organisation selects a solution that is easily adaptable to any processes or workflows that are demanded by the end-user, he added.

Mr Corbelli asserted: "Selecting a rigid solution, which cannot be tailored to changes at a moments notice, can do more harm than good to your business's long-term goals.

This month, the Seattle Post Intelligencer revealed that coffee chain Starbucks is doing particularly well from the social approach it has picked up through CRM.

Small Business Management Software from Atlantic Global OnDemand.

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