Social networking as part of CRM is 'great for small businesses'

An expert in customer relationship management (CRM) has highlighted how the adoption of social networking in conjunction with small business management software can enhance a small business' status.

Christopher J Bucholtz of CRM Buyer explained that the use of such technologies can help a firm return to a more intimate sales environment, connecting with their consumers on a one-to-one basis which larger companies may struggle to carry off.

He explained that while the likes of Facebook and Twitter can connect those who do not know each other too well, the most "complete and trusted relationships" are the type which are forged in real life then developed through these online platforms, putting small businesses in a "great position".

Mr Bucholtz added: "They don't have to build their relationships from scratch through social media; instead, they can fortify existing relationships, and do it in a fairly natural way."

CRM must be communicated to staff as a great addition to the workplace if it is going to be successful, according to recent comments from Scott Meade, the developer of PlaybookIQ for Synap Software, who was recently interviewed by CRM Buyer.

Small Business Management Software from Atlantic Global OnDemand.

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