Urban Outfitters selects CRM solution

A leading clothing and accessories store has harnessed the power of customer relationship management (CRM) in its bid to improve its position in the market.

Urban Outfitters announced that it would be using business management software following a particularly important release from AMR Research in August, which stated that in meeting the growing demands of the consumer, retail firms must focus on delivering positive experiences.

This meant that the company needed to work across "all channels and customer touchpoints", suggesting its overhaul was a no-brainer for the business.

"Urban Outfitters seeks to offer a differentiated shopping experience that creates an emotional bond with the customers", said Calvin Hollinger, chief information and logistics officer at Urban Outfitters.

He added that the new CRM system will provide the organisation with a "world-class foundation for all our cross-channel operations that will enable us to excel in delivering that experience".

This week, Urban Outfitters reported net store sales of $395.63 million (£235 million) for the third quarter ending October 31st, rising from $378.14 million (£225 million) in the previous quarter.

Small Business Management Software from Atlantic Global OnDemand.

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