CRM 'could be undone' by poor internet infrastructure

Users of the public internet infrastructure who are operating the likes of customer relationship management may have their operations dented by network slowdowns, it is said.

That's because congestion of the service is threatening key customer relationships for nearly one-third of enterprises, according to new research released by fibre network provider Geo.

It discovered that 30 per cent of businesses experienced slowdowns and faults, while 27 per cent of respondents said there was the chance of them losing a customer, potentially undoing the hard work established by customer relationship management.

Two per cent even attributed network issues to actually losing a customer.

Mark Ryder, the director of enterprise for Geo, said: "The news that faults and slowdowns do erode relationships between businesses and their customers suggests that UK enterprises must act to resolve this now.

He added that losing a day or more of working time because there is not sufficient bandwidth to go around "can have a catastrophic effect on your productivity and reputation", meaning small business management software users may want to consider other options to keep up and running.

It follows comments from Rob Widdicombe, the managing director of Canonbury Services, who said that CRM and similar business management software are a great way to enhance the abilities of a company in the marketplace.

Small Business Management Software from Atlantic Global OnDemand.

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