Microsoft: Cloud is where it's at

Microsoft has further substantiated the need for organisations to get involved with business management software in a virtualised environment.

Craig Shank, a leading general manager at Microsoft and one of two figures - alongside Jean Paoli - spearheading interoperability efforts at the company, explained that business management software through cloud computing gives the user both control and flexibility.

He continued: "There's a tremendous level of creative energy around cloud services right now - and the industry is exploring new ideas and scenarios together all the time. Our goal is to preserve that flexibility through an open approach to cloud interoperability."

Mr Paoli added that to support this, businesses should in principle continue to create software that is more "open from the ground up", building products that can support existing standards across the industry.

It follows comments from Steve Reynolds, the chairman of the Mobile Data Association, who said that the mobile industry is positioned to deploy cloud-based business management software better than ever before.

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