SaaS vendors 'make various mistakes' when trying to sell products

A number of vendors of small business management software are losing out to rivals by focusing on nothing but what the client wants, as sometimes other information is needed for the organisation to feel legitimate and safe, according to a new report.

Dennis Howlett, who operates the Irregular Enterprise blog at ZDNet.com, explained that a number of organisations have been too busy claiming what they can offer without providing the most basic resources, such as contact phone numbers as "we do business with people, preferably those with whom we can speak".

He noted that a lack of information about key markets is also troubling, as if the buyer does not know who they want to sell to, the vendor cannot expect people to know the value of their software proposition.

Mr Howlett concluded: "In other circumstances I might say 'up yer game'. On this occasion I'd prefer 'get in the game'."

In the last few days, it has emerged that the government is looking to find a more cost-effective ways of delegating core services for computing, looking to the business management software option above all else.

Small Business Management Software from Atlantic Global OnDemand.

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