CRM tips offered by expert

There is a number of things companies must do when using customer relationship management (CRM), according to a computing expert.

No Jitter reported on the ideologies of Emily Yellin, who was the featured speaker at the 20th Annual Compete Through Service Symposium. The online source noted that her approach to such businesses management software as CRM gave some great tips.

Firstly, organisations must write down pertinent information such as the call time, the agent's name, what was said and what did the client did in response.

She asserted that the more helpful a businessperson is to the client, the more likely there will be a resolution of sorts, as a customer is only one call away from finding a more friendly or helpful contact.

No Jitter continued by highlighting motivation in a company: "Yellin had an interesting observation. The bottom line is how the business treats its own employees and agents. The better the treatment, the better the agent treats the customer."

Recently, Nathan McDonald, of IT firm we are social, emphasised the importance of such business management software by stressing there is a definite trend for it as consumers are realising the value of communicating with people in real time.

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